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44 The PCB Magazine • October 2016 Robson Conceição—Gold medal at Rio 2016—Boxing, Men's Light 60Kg "Never, never, never give up."—Winston Churchill Robson Conceição grew up in a poor neigh- borhood in Salvador, in the state of Bahia. Since childhood, he needed to work to help his mom and grandmother. He hardly slept because of work and boxing training, and his first goal was to be as good a street fighteras his uncle. After realizing he was heading nowhere with his goal, he decided to become a profes - sional boxer. He had no financial incentives, and lost his two first fights in previous Olympics, but never gave up on his dream. He was the first boxer to win a gold medal in Olympic games, and is considered the second best in the world in his category. What have I learned from Robson? Robson is an example of determination: no money, no time, no incentives, no father, yet a dream to follow. His goal was to make history in Brazilian boxing, and he did that by becoming the first Brazilian man ever to win at an Olym- pic Games. Furthermore, he went through the process of defining what was important and what was nec- essary. He knew it was important to him to train boxing, but it was necessary to work to get food. When a leader has a well-defined goal it is easier to set a path and drive the effort to achieve results. Questions to consider: • What is my goal? • Do I have a plan? • What is important and what is necessary in my life? • Am I focusing on what is important or just being led by what is necessary? There are plenty of other leadership teach- ings we can learn, and I am sure you have a lot to share. Having said that, join my LinkedIn fo- rum "Olympics and Leadership" and share your thoughts. In my next article, I will examine the impor- tance of the coach. PCB Renato Peres is an industrial engineer and production coordinator with Circuibras Circuitos Impressos Profissionais. LEADERSHIP LESSONS FROM THE RIO OLYMPICS 2016 Robson Conceição