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90 SMT Magazine • November 2016 IPC CHINA by Edy Yu I-CONNECT007 In an interview with Editor Edy Yu, Helen Guo, member services director at IPC Greater China, discusses IPC's activities and initiatives in China, such as standards development and promotion. She also discusses the upcoming International Printed Circuit and APEX South China Fair 2016, co-organized by HKPCA and IPC this year, which will feature the hand-sol- dering competition world championship for the first time in China. Edy Yu: You have been hosting this show in China for many years. What's the purpose, and what has been achieved so far? Helen Guo: IPC's mission is to help our mem- bers achieve financial success and strengthen their competitive advantages. One of the ways we do this is by co-organizing this show to build a platform for industries to communicate, learn from each other, promote innovation, and facil- itate cooperation. After 15 years, the HKPCA & IPC Show has transcended its regional status and now attracts industry leaders and participants worldwide, be- coming one of the most influential trade shows of its kind in the PCB and electronics assembly market. The event offers a premium platform for sourcing and technology exchange. Yu: Smart manufacturing is on everyone's mind. How will they cover this topic? Guo: Industry 4.0 and Made in China 2025 are among the hottest issues in the industry. This year, the Smart Automation Pavilion will return with enriched content, bringing more innova- tive equipment, technologies and effective solu- tions that will help the industry move to more intelligent production and reduce labor cost. Profit maximization and freeing labor forc- es for more creative work are driving industry changes right now. In- telligent manufacturing is going well in many in- dustries, including the PCB and EMS sectors. Yu: Please tell us about IPC's specifications promo- tion and development in China. HKPCA & IPC Bring Hand-Soldering Competition World Championships to China Helen Guo

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