Design007 Magazine

December 2016 • The PCB Design Magazine 1 December 2016 Much Ado about Sales and Marketing p.12 Marketing in the Maturing EDA Industry p.18 How Selling EDA Software Has Changed...or Not p.26 Much More!

• Cover
• Feature Content — Sales and Marketing
• More Content
• Column — Sales and Marketing in PCB Design
• Short — Researchers Peer into Atom-sized Tunnels in Hunt for Better Battery
• Feature — Much Ado about Sales and Marketing
• Short — Tuning Magnetic Properties for Better Data Storage
• Feature Column — Marketing in the Maturing EDA Industry
• Short — Graphene Calligraphy
• Feature Column — How Selling EDA Software Has Changed…or Not
• Feature Interview — Sales and Marketing with DownStream
• Short — Paper-Based Skin Patch Monitors Dehydration
• Feature Interview — Flex and Rigid Sales and Marketing with Al Wasserzug
• Short — Screening of Databases is the Basis for Developing New Energy Materials
• Feature Interview — Altium's Sales Plan: Deal Directly with Designers
• Short — Novel Microsupercapacitor Exploits Three-Dimensional Porous Electrodes
• Feature — Five New Books that Will Change Your Perspective on Sales and Marketing
• Short — LED Solution: An Opportunity to Stand out Through Design & Additional Functionalities
• PCB007 Highlights
• Column — PCB-Based Antennas and PIM Concerns
• MilAero007 Highlights
• Column — "Sparks" to the Rescue in RF Design
• Column — Understanding the Practicalities of Resin Application and Curing
• Top Ten Recent Highlights from PCBDesign007
• Events Calendar
• Advertiser Index and Masthead
• Back Cover Ad