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4 The PCB Design Magazine • December 2016 Sales and marketing in the PCB industry used to be fairly simple. Salespeople cold-called potential custom- ers until they found a buyer, and marketing profession- als stressed the importance of attending trade shows and writing conference papers. Then came the Inter- net, LinkedIn, Facebook, and Twitter. What approaches should you use? December 2016 Feature Content Sales and Marketing Much Ado about Sales and Marketing by the I-Connect007 Research Team Sales and Marketing with DownStream Interview with Rick Almeida Flex and Rigid Sales and Marketing with Al Wasserzug Interview — Cirexx International Altium's Sales Plan: Deal Directly with Designers Interview with Lawrence Romine Five New Books that Will Change Your Perspective on Sales and Marketing by Dan Beaulieu FEATURE COLUMNS Marketing in the Maturing EDA Industry by Barry Olney How Selling EDA Software Has Changed...or Not by Abby Monaco 12 32 36 40 44 18 26 12 26 32 40 36 44

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