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100 The PCB Magazine • June 2017 1 Standard of Excellence: The Advantages of Flex and Rigid-Flex Circuits Since their introduction, flexible and rigid-flex cir- cuits have been steadily moving from the fringe of electronic intercon- nection towards its cen- ter. Today, flex and rigid- flex circuits are found in countless products from the very simple to the highly complex. 2 TTM Shines a Light on Optical Interconnect Are embedded optics on PCBs set to make a breakthrough in the upcoming years? Accord- ing to Dr. Craig Davidson, VP of Corporate Technology at TTM, it might be closer than you'd expect. In a recent in- terview with the I-Connect007 team, Craig outlines TTM's current pursuit of high- volume manufacturing lines able to deliver em- bedded optical interconnect and other insights. 3 Punching Out! Selling a Company—Seeing it as a Triumph, Not a Defeat Somehow, there is a still a stig- ma that selling a company is a negative for the owner. Many people think that there must be something wrong, other- wise, they would not be sell- ing. However, exiting a busi- ness should be looked at as a triumph for the own- er, not a defeat. 4 Material Choices for High-Speed Flexible Circuits High-speed flexible circuits materials are now available from many suppliers. In de- ciding which materials to test or use, remember the tradeoffs the suppliers made in categories we discussed: electrical properties, me- chanical/flex properties, and ease of processing. A choice should only be made after considering these options. TOP TEN Recent Highlights from PCB007

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