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86 SMT Magazine • December 2017 1 It's Only Common Sense: Marketing Your Contract Manufacturing Company We often focus on North Amer- ica's shrinking PCB fabricator landscape, which is are now down to less than 200 shops. But there are well over 1,000 contract electronics manufac- turers in existence, and they come in all shapes and sizes. 2 Joining Forces: SMTA and the SMART Group in Europe Tanya Martin, executive di- rector at SMTA, and Keith Bryant, global director of sales for YXLON Interna- tional and chairman of the SMART Group, speak with I-Connect007 Man- aging Editor Patty Gold- man about the latest initiatives within their asso- ciations, and discuss some interesting news about an upcoming merger. 3 5 Simple Elements to Guarantee Outsourcing Success Rather than viewing outsourcing as a way to offload unwanted tasks, OEMs should spend time careful- ly selecting and then maintaining a prop- erly managed rela- tionship with their chosen EMS partner. 4 Surprising European EMS Market Numbers If you think market analysis is always correct and pre- dict the future exactly, you are mistaken. The latest annual reports from EMS companies with manufac- turing sites in Europe have changed the picture on the European EMS industry quite a bit and caught us by surprise. Yes, you read that correctly: SURPRISE. TOP TEN Recent Highlights from SMT007

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