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FEBRUARY 2018 I PCB007 MAGAZINE 11 Patricia Goldman is managing editor of PCB007 Magazine. To contact Goldman, click here. revisions underway to IPC 6012-DA, the Au- tomotive Addendum. He discusses the four challenges the task group is currently facing, areas that need improvement. If you are in any way involved in automotive electron- ics then you probably need to be involved in this task group—which will be meeting at the upcoming IPC APEX EXPO. Regular columnist Mike Carano of RBP Chemical Technology takes on basic surface preparation and cleaning. You must know the basics before moving on to high density and advanced circuitry. Because this is a subject so near and dear to his heart, Dan Beaulieu has contributed a book recommendation that he felt was apropos to this month's topic of customers, customer service and getting to know your customer. The book he chose is one filled with practi- cal advice for anyone at a customer-focused company. Check it out. IPC's John Mitchell rounds out the is- sue with a discussion on skilled talent—yet another piece of the puzzle for a company to fit in. John builds a case for the need for skilled workers, something most companies are com- ing to grips with as the economy expands. The frustration is that there are plenty of people but actual, qualified workers, from produc- tion through professionals, are in short supply. John tells us what steps our industry associa- tion is taking to address this problem. And we are into February; IPC APEX EXPO is at the end of the month. If you are going—as I urge you to, to participate in standards activ- ities and general networking—please do stop by our booth and say hello. You all are our customers, so give us some feedback! Hope to see you there! PCB007

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