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22 DESIGN007 MAGAZINE I FEBRUARY 2018 Feature Interview by Andy Shaughnessy and Barry Matties, I-CONNECT007 In Munich for productronica in November, Editor Andy Shaughnessy and Publisher Barry Matties sat down with Mentor's Jay Gorajia, director of worldwide systems consulting. Gorajia discussed Mentor's systems consulting business, their focus on the "digital twin," and how their acquisition by Siemens is benefitting Mentor and their customers. Andy Shaughnessy: Jay, please give us a back- ground on what worldwide systems consulting entails for Mentor. Jay Gorajia: First, a little about consulting in general. Mentor focuses on many different areas, although our strength has been in the EDA market, and more specifically, the IC design, simulation, verification and valida- tion flow, and PCB design, simulation, verifi- cation and validation flow. We are organized into four main consulting groups, two focus- ing on IC design, simulation, verification and DFT, one focusing on cabling design, wire har- ness design and services around products for design and manufacturing of wires and wire harnesses, and the group I manage, focusing on PCB design, simulation, verification and validation as well as serving electronic manu- facturing business. The electronic manufactur- ing business came into Mentor about six years ago, with the acquisition of Valor. My group specifically focuses on PCB design, simulation, validation and enterprise data management, component engineering consulting, as well as the electronics manufacturing industry to help customers with methodology services, and ser- vices around either automating, integrating, or Worldwide Systems Consulting: Tools, Process, People

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