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44 DESIGN007 MAGAZINE I FEBRUARY 2018 IPC-1401 Listed Amongst Top 10 Chinese Corporate Social Responsibility Standards E IPC-1401, Supply Chain Social Responsibility Management System Guidance was listed as a top-10 standard in 2017, for Chinese Corporate Social Responsibility (CSR). Punching Out! Survey on State of the North American PCB M&A Market E Recently, my firm surveyed about 20 PCB manufacturers in North America with an esti- mated greater than $10 million in revenue. Quite a few replied, and we have spoken with many others throughout the year, which gives us a good view on the state of the PCB market. The Right Approach: Culture Shift is Key to Quality Improvement E Any major initiative, whether implement- ing ISO, lean manufacturing or introducing a new product, requires culture change. How this change is managed will be the difference between success or failure of the project. This column will offer some fundamental elements that will help navigate your next major imple- mentation by shifting the culture. All About Flex: Copper Grain Direction E Many materials have different characteristics depending upon the orientation of the mate- rial. For example, woven textile materials have a warp and a weft direction. The warp direction is the longitude direction and the weft is the transverse. CES 2018, Augmented Reality and Much More E The actual CES show is spread across many locations in Las Vegas. The main exhibit halls are at or near to the Las Vegas Convention Cen- ter with three buildings, two floors each, all filled with hundreds of booths. It's Only Common Sense: 6 Ways to Guarantee a Great 2018 E Here we are again. The beginning of a brand- spanking new year—2018! Who would have thought we would make it this long? But we did, and the North American PCB business is still alive and kicking. CES 2018 Showstoppers: LaunchIt and Press Event E "ShowStoppers LaunchIt is about giving innovative entrepreneurs a shot at getting the attention of angel investors on the lookout for innovation and new ventures. It's also about gaining additional visibility with other indus- try influencers and dealmakers, as well as with the press who are always looking for the 'what's new' story at CES." In Terms of Experience, a 10,000-foot View of China E In the past 30+ years of PCB manufacturing in China, you would be hard-pressed to find someone more connected to the pulse of the Asian market than Gene Weiner. Barry Matties met with the industry veteran at HKPCA to get his take on the show, the current and future market conditions of China, and any effect the new U.S. administration might have on trade relations going forward. It's a Long, Winding and Exciting Road for Automotive Electronics E It was truly a delight to talk with Alun Mor- gan at productronica this year. He may be the most enthusiastic person in the field of elec- tronics that I have ever met, as you will cer- tainly understand as you read this interview. PCB007 Highlights

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