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30 SMT007 MAGAZINE I APRIL 2018 Feature Interview by Stephen Las Marias I-CONNECT007 Based in Neuilly-Plaisance, France, Asteel- flash Group is an EMS firm offering services from NPI to mass production within a broad range of markets, including defense, military and aerospace, automotive, medical, indus- trial, telecommunications, and consumer elec- tronics. The automotive electronics and systems market accounts for nearly 20% of the compa- ny's global revenue. It is spread out around the key sub-segments (or end applications) including, but not limited to, infotainment, battery management system, power elec- tronic modules, gateway and commu- nication electronics, door controls, smart-lighting modules, and new technologies targeted towards the autonomous or self- driving cars such as vehicle to grid or V2X integration systems. According to Mathieu Kury, business devel- opment manager at Asteelflash USA Corp., in Fremont, California, growth has been pretty aggressive over the past year and they expect it to continue with new technol- ogies and strong players in the industry coming up with new vehicles and/or technology breakthroughs. To successfully support its customers and capture new business in this segment, Asteel- flash has developed its automotive-specific footprint, including Tijuana, Mexico; Suzhou, China; Bad Herzfeld, Germany, and coming soon, La Soukra, Tunisia. In an interview with SMT007 Magazine, Kury talks about the new challenges and customer requirements when it comes to automotive elec- troics assembly, trends driving the growth of System-Driven Approach Ensures Automotive Electronics Assembly Success

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