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JULY 2018 I DESIGN007 MAGAZINE 35 tion trophy, but I've seen some real go-getters lately, including my young co-workers. Musto: That's an interesting point. Most of these really small companies have small teams of innovative, sharp, bright young engineers, and they're just engrossing themselves into their entire product design, which is great to see. These engineers are getting involved in every aspect of product design, from the hardware, software, to the mechanical. I've come across electrical engineers who also do mechanical and software. This is changing how our end customers use our products and the expectations they have. Now to your point about millennials, they are not lazy, they just have completely different expectations from the traditional EDA user community, and quite frankly from the traditional EDA suppliers. They want to get their info digitally, on-line, through active YouTube channels, pod-casts, live chat forums, they expect to be able to find anything with just a mouse click, without sign- ing up or logging in. I think we all recognize that a tremendous amount of innovation is coming from the start- up community, usually driven by young engi- neers with a dream, a vision, a passion, and I always talk about this in my presentations. I specifically talk about the automotive sec- tor, the electrification of cars, and autonomous automobiles. I was reading an article about 300 new start-up companies created in the US last year just to service the autonomous and elec- trified vehicle ecosystem. The large OEMs and Tier 1 companies are also acquiring many of these companies for their innovation which is influencing the way they develop and design new products. One way or another, these start- ups become this critical element to the broader picture. We've been talking about the transition of PCB design from PCB designers to electrical engineers for 30 years. I think we're right on the edge of that really happening…but not without the support of the PCB design profes- sionals currently in the industry. Shaughnessy: Great. Thanks for your time today Paul. Musto: Thank you, Andy. DESIGN007 Image provided coutesy of Mentor