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NOVEMBER 2018 I PCB007 MAGAZINE 101 5 It's Only Common Sense: What the Heck is an SEO? E Have you ever wondered what it takes to get to the top of a Google page? Why do some companies al - ways seem to have all the business they need even without any outside sales- people? It seems to be some kind of black magic. How do they do it? Read on. 6 The Changing Shape of the HDI Market E With more mobile device designers looking to utilize the benefits of FOWLP and other direct attach package types, a new generation of HDI PCBs is already in the market. Targeting less than 30 mm features and based on mSAP techniques, these substrate-like PCBs make use of the latest high-end manufactur- ing processes and materials, to enable the next evolution in advanced HDI boards. 7 IPC President Commends White House for Assessment of US Defense Industrial Base E On behalf of the electronics industry, I com- mend the White House for the release today of a sweeping and detailed assessment of the na- tion's defense industrial base. The report re- flects more than a year of painstaking data col- lection, sector by sector analysis, and industry engagement. 8 GP Ventures' Tom Kastner on PCB Mergers and Acquisitions E Tom Kastner, president of GP Ventures, he has his fin- ger on the pulse of the in- dustry's mergers and acquisi- tions (M&A) more than any- one. In this interview, Kast- ner provides insights on the right time to buy, how to evaluate your com- pany's worth, and when it is too late. 9 What's FLITE About? An Old Man's Observations E FLITE—Female Leaders in Tech, Everywhere— aims to raise the visibility of females in tech- nology, manufacturing, and engineering by cel- ebrating their achievements and learning from their experiences. I-Connect007 Technical Edi- tor Pete Starkey sit in on FLITE's networking event at the recent What's New in Electronics (WNIE) Live show to find out more about this enterprise, which turned out to be an inspira- tional eye-opener. J FPCB Market to Display Significant Growth by 2027 E The demand for flexible printed circuit boards by manufacturers of smartphones, other mo- bile devices, LCD display, connectivity anten- nas, and rechargeable batteries, is currently on the rise. With exploding consumer electronics sector, soaring popularity of IoT, and growing applications in the automotive sector are iden- tified to be the key factors that are likely to hold a positive impact on the sales of FPCBs in near future. For the Latest PCB News and Information, Visit: PCB007.com Dan Beaulieu Roger Massey Tom Kastner

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