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94 PCB007 MAGAZINE I JANUARY 2019 1 Ventec's Marketing Strategy and Their Newly Appointed Technology Ambassador E At electronica 2018, Mark Goodwin, chief operating officer at Ventec International Group, discusses the company's marketing strategy along with their newly appointed technology ambassador, Alun Morgan, and how he sees the world. 2 Unimicron Says ABF Substrate Demand Remains Robust E Demand for ABF (ajinomoto build- up film) substrates continues to be s t r o n g w h i l e demand for other IC substrate and PCB products is being affected by seasonal factors, according to Unimicron Technology. 3 Flexible Thinking: Achieving Continuous Flexible Circuit Innovation E Since their introduction, flexible circuits have continued a steady climb from relative obscurity to center stage in the world of electronic interconnections. Today, they are among the most popular choice for solving challenging electronic interconnection problems. Those who use this technology on a regular basis are familiar with the many reasons for the popularity of flex. 4 It's Only Common Sense: The "It" Factor—Are You a Dedicated Salesperson? E As 2018 ends and the new year is almost upon us, we should all do a little soul searching and self-evaluation; a tune-up to make sure that we still have "it." We should strive to find the "it factor" that makes us great salespeople, causes us to wake up every morning ready to go and make those sales, and drives us to be successful even when we don't feel like it. Editor Picks from PCB007 Starkey, Goodwin, and Morgan

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