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4 SMT007 MAGAZINE I FEBRUARY 2019 "Survival of the fittest" is a maxim in business as well as ecology. In any environment with steadily evolving conditions, success strategies must change to stay on top. This month we look at your selling strategies. Selling Your Services Filling the Skills Gap: Strategic Hiring and Succession Planning Interview with Terry McNabb Dan Beaulieu on Magnetic Marketing A Conversation with Barry Matties Nate Ramanathan on Choosing a Prototype Partner and Production Supplier Interview by Nolan Johnson Eureka Park: Chock Full of New Customers for a Market-maker by Nolan Johnson Tom Lavoie on Career Planning and Professional Development Interview by Nolan Johnson FEATURE COLUMN: The Cost of Quality and the Higher Cost of Failure by Eric Camden 24 32 40 52 70 18 FEBRUARY 2019 • FEATURED CONTENT 40 52 24

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