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82 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2019 SHOW & TELL MAGAZINE by Pete Starkey I-CONNECT007 Introduced by IPC President and CEO Dr. John Mitchell, JB Straubel, CTO and co-founder of Tesla Inc., discussed the company's history in a keynote presentation entitled "Accelerating and Disrupting Innovation: The Tesla Story." "What problems are you solving, and what are you passionate about?" were his opening words as he described how Tesla had been inspired to tackle the issue of the exponential growth in atmospheric carbon dioxide pol - lution from fossil fuels in transportation. "It will force us to reinvent a lot of the technol- ogy around us; it's up to engineers to fix the problems!" And he reminded the audience how incredibly thin the atmosphere actually is—the majority of it lying within 10 miles of the Earth's surface. The time was right for Tesla to bring new thinking into the concept of electric transporta- tion when the company observed the quantum shift in battery technology from lead-acid to lithium-ion that had been driven by develop- ments in portable consumer electronics. Until 82 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2019 SHOW & TELL MAGAZINE