Issue link: https://iconnect007.uberflip.com/i/1111672
48 SMT007 MAGAZINE I MAY 2019 Nolan Johnson speaks with Joe Garcia, VP of sales and marketing at Green Circuits, about how they can help on both the front and back end of the process, their hidden gem—design services—as well as three tips to be a well-pre- pared customer. Nolan Johnson: We're here to talk about how to make your customer successful. For our read- ers, can you start with a quick overview of Green Circuits? Joe Garcia: Green Circuits focuses on servicing customers in the prototype development phase of their product life cycle as well as ongo- ing and sustaining production—mostly low to medium volume and medium- to high-mix products. The more complex, the better, which is where we see our niche. We're able to work quickly and nimbly, which creates the added benefit of being flexible to meet our customer's needs. We can also scale quickly for custom- ers that come out of the NPI prototype phase and need to ramp up to production. We ramp them using the same team and systems to help the transition and enable them to get to mar- ket faster. Johnson: That's a great summary. What's the one thing you would want every customer to understand about delivering a job to your shop? Garcia: We want to be as thorough as possi- ble with each customer's particular job. But, at the same time, we want to match our speed and flexibility to the needs and expectations of the customer—truly being a customer solution provider in the EMS space. Johnson: What sort of services and assistance do you provide to customers that they seem to overlook, or don't realize you have? Garcia: Most customers know that a majority of what we do is complex, turnkey, PCBA work. But they often don't think about using us for the things on the front and back end of that core solution. For example, we often have a good dialogue with our customers about supporting them with more layout work; that seems to be where the low-hanging fruit is from a design standpoint. In addition, we provide DFM input on the front end and open their eyes to our Green Circuits' high-speed digital and analog PCB design.