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96 PCB007 MAGAZINE I JULY 2019 1 It's Only Common Sense: The Consultative Sale E The best way to represent yourself and your company as a true expert is to produce and publish valuable content about your products through content marketing. The key word is valuable. 2 Standard of Excellence: Three Ways to Face the Future With Your PCB Suppliers E Once you have established a solid, trusting relation- ship with your PCB ven- dor, you can start working together developing new products, technologies, and in some cases, services. Here are three ways that you can work with your PCB suppliers to face the future. 3 Flex Talk: New Materials or New to You? E There are so many new pro- cesses and materials in the PCB segment that it can be a challenge to keep up with all the new developments. It is fun to start chasing the next new thing, but it is impor- tant to keep in mind that even materials and processes that have been around for a while are still new to someone. 4 ICT 45 th Annual Symposium Review E The Institute of Circuit Technology (ICT) held its 45th annual symposium on June 4, 2019, in Dudley at the Black Country Museum—a sym- bol of the spirit of innovation in engineering technology and the entrepreneurial and man- ufacturing skills that had established that re- gion's supremacy in leading the original Indus- trial Revolution. Here's a recap of the events and presentations at the symposium. Editor Picks from PCB007 Anaya Vardya Dan Beaulieu Tara Dunn

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