Issue link: https://iconnect007.uberflip.com/i/1161956
18 SMT007 MAGAZINE I SEPTEMBER 2019 standards to their members at very low cost because they are not paying royalties to the people who created them. Matties: What if we changed the model and hired a team to create standards rather than relying on volunteers? Prasad: I'll give you a reason not to do it. Then, we have only certain people who are inter- ested and will set the standards; everybody else would be cheated. Nobody gets cheated as long as everybody has a voting right, and it's not like our election where 50.1% is okay. Matties: I understand your point that you need to have the voices represented, but as you're pointing out, the only voices represented are the ones participating. Prasad: It's like an election; the people who vote decide who gets elected. Matties: All of us that have to make it work, not just IPC. Prasad: I agree. They have staff to facilitate, but they aren't always technical people. They conduct the meetings, but the content comes from people like you and me. Matties: When somebody wants to change a standard, they need to start marketing, writing a column, or taking out ads and talking about the need for changing a standard. Prasad: Yes, all those methods. Matties: Do you all have any final recommen- dations you would make to the industry regard- ing standards? Prasad: Based on the conversation we've had today, IPC is a good place to start, and if you have some unique requirements or new data and you are willing to provide it, share it. Pedersen: I agree. I always support getting involved. Participate and raise your voice; that's the only way to gain attention and get something done. Matties: Great advice. Johnson: Valuable session, gentlemen. Thank you. Prasad: Thank you. Pedersen: Thanks, everyone. SMT007