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84 SMT007 MAGAZINE I JANUARY 2020 approach makes the most sense in theory but may not yield the expected results in prac- tice. Before making a decision to hire a candi- date for an open position in your organization, consider using Table 1, which describes the CEV-EQ method (competence, experience, values, and emotional intelligence). Table 1 will also allow you to evaluate and compare candidates to make sure you hire the right andidate for the job requirements and your company culture. Create an Exceptional Company Culture to Retain Top Employees The fundamental key is establishing an exceptional company culture. An excep- tional culture can make the critical difference between organizational success and dismal failure. It impacts just about every business metric, from customer service to productiv- ity to profitability. It is the key to retention because employees don't want to leave an exceptional culture. Establishing an exceptional culture does not mean creating a happy work environment. You certainly need to create an enjoyable work environment, but more importantly, you need to establish a culture where there is trust, com- munication, accountability, and motivation to achieve goals. There needs to be a factor of flexibility; top performers place higher value on organizations that provide challenges and recognize those employees that make it hap- pen. Review the effectiveness of your business and management policies by evaluating your organization's culture with Table 2. The X Factor: Great Leadership Once you have a strong culture, you need to make sure it is sustainable so that you can achieve results consistently and create an orga- nization that top performers want to be associ- Table 1: Example of how CEV-EQ is used in evaluating candidates (this method was created by AMT-Partners).