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130 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2020 SHOW & TELL MAGAZINE by Dan Beaulieu D.B. MANAGEMENT Some people complain about industry trade shows and compare them to other global events. Others like IPC APEX EXPO and love coming each year. You can count me among those people, and I strongly believe that you get out of it what you put into it. If you're seri- ous about marketing your company and want to get your organization's story out there, this is the show for you. Personally, I can't get enough of IPC APEX EXPO. By the time Thursday comes around, I'm like that little kid whose parents have told him they have to go home because the carnival is over! Being an industry consultant at this show, as I love to tell people, is like being an insurance salesperson at a Christmas party; everyone attending the show is a potential cli- ent for me, so I take full advantage of every- thing it has to offer. Some people told me they thought the show was slow this year, but I noticed that people were buying things. The tables in the booths were filled with people having serious discus- sions and doing business. That's what a show is supposed to be about. One of the things I really like is hearing all of the different languages and accents, indi- cating that this has truly become an interna- tional event, and as a person who thrives on globalization, I think that's great. People from different cultures, countries, and continents who are interested in doing business together are not interested in wars, fighting each other, calling each other names, and resenting each other. Instead, they are more interested in find- ing ways to work together, sell each other their products and services, or partner together to do something bigger than either one of them could do alone. In the end, that is what IPC APEX EXPO is about. I can't wait for next year. S&T Dan Beaulieu is president of D.B. Management Group. Dan is one of this year's recipients of the I-Connect007 Good for the Industry Award. Dan has submitted 800+ contributions, including his weekly columns. A Great BIG Global Party

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