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102 PCB007 MAGAZINE I JUNE 2020 1 Walt Custer's EIPC Business Outlook Webinar: 'You Can't Sugarcoat This Stuff!' E In normal circumstances, it would have been the time of year for the EIPC Summer Conference, and Walt Custer would have opened the pro- ceedings with his business outlook for the global electronics industry. However, circumstances were far from normal. Pete Starkey discusses some of the takeaways from Custer's global business outlook webinar, organized by EIPC. 2 Dan Beaulieu, Part 1: Lead Generation E Dan Beaulieu, president of D.B. Management and an I-Connect007 columnist, spoke on the importance of continu- ing to generate leads and new customers. Beau- lieu made a strong case that sales and marketing is a process that must be constantly ongoing to keep a full funnel of customers and business. 3 Elmatica's Didrik Bech Accepts Role as IPC Cybersecurity Task Group Vice-Chair E On June 18, Nolan Johnson spoke with Didrik Bech, El- matica CEO and I-Connect007 columnist, who was recently selected as vice-chair for IPC's Cybersecurity Task Group. Didrik outlined the task group's mission state- ment and the target audience for its work. 4 Materials for Automotive Applications: Thermal Management Issues E For Pete Starkey, the highlight of the recent HDP User Group Automotive Technology we- binar was Alun Morgan's pre- sentation on materials for au- tomotive applications. This forward-looking information- al session covered the latest developments in automotive standards and automotive elec- tronic packaging. Editor Picks from PCB007 Walt Custer Didrik Bech Alun Morgan Dan Beaulieu

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