Issue link: https://iconnect007.uberflip.com/i/1335241
116 SMT007 MAGAZINE I FEBRUARY 2021 of the introductory video—a two- to five-min- ute process. If there is interest aer that, visi- tors can click into a live demonstration Q&A session, access the media collateral, and more. On the one hand, the message is more com- plete for the exhibitor—visitors all get the video messaging. But for the visitor, the pro- cess can be slower, sometimes even tedious. Until, of course, the interesting information is found! Lenovo's Zoom-based demo session fea- tured product sessions with new models of laptops and high-end displays. Two different professional demonstrators had their hands on the products in real-time, reviewing the statis- tics and the features. Six or seven other press ple, when you find the automotive pavilion, mobility electronics suddenly immerses you. Scanning the signs on the towers or hanging from the ceiling to locate brands for an on-the- fly sorting of show participants is the normal way to navigate. Once you're in the same place as the products that interest you, simply walk the aisles and scan the booths. Each booth requires just a few seconds to see if their prod- ucts are of interest. However, a virtual showcase/exhibition envi- ronment isn't that easy to parse and doesn't go that quickly. A visit to a virtual booth goes only as quickly as the server can serve up the con- tent that makes up the booth. To get a sense for the products, visitors must watch all (or most)