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46 DESIGN007 MAGAZINE I FEBRUARY 2021 Alicia Balonek: Sure. I'd be glad to help out our future attendees. We're actually work- ing with two different platforms, but from the attendee side and the exhibitor side, it will be seamless. e first platform is the platform that we've been using for years: our agenda planner or online exhibit hall. Once someone registers for the event, they will automatically receive a link to register to this platform to set up their attendee profile. at is the platform they will use to connect with exhibitors and other attendees, as well as set- ting up their planner and their schedule for the week and which events they'll be attend- ing. ere's also a feature for exhibitors which allows them to upload product images, vid- eos, presentations, press releases and com- pany descriptions. ey can select what their product categories are, and it also gives them the opportunity to schedule appointments as Feature Interview by Nolan Johnson I-CONNECT007 Nolan Johnson speaks with Alicia Balonek, senior director of tradeshows and events at IPC, about how both attendees and exhibi- tors can best prepare for this year's virtual IPC APEX EXPO and breaks down some of the events you can look forward to at this year's show. Nolan Johnson: Hi, Alicia. IPC APEX EXPO is going to be different for 2021. ose of us who are regulars know how to get around in a physical venue and how to make the most out of being all together in one place. But this won't be exactly the same. Could you walk us through some of the most effective strategies for making the most out of the virtual event for IPC APEX EXPO? Making the Most of a Virtual Event

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