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84 DESIGN007 MAGAZINE I AUGUST 2021 Regular readers hopefully do not need to be convinced that flexible circuit technology is one of the most enabling technologies for making interconnection. In the world of elec- tronics, flexible circuits have continued their steady climb from relative obscurity half a cen- tury ago to center stage in the world of elec- tronic interconnections. e reasons for their popularity are numerous: • ey are thin and light • ey can be bent, folded, or flexed • ey can offer superior electrical performance • ey can provide a highly reliable interconnection structure • ey can make possible structures that cannot be achieved by any other method (at least not as easily or cheaply) With such an impressive list of benefits, it might seem as though the technology has reached its improvement limits. However, the principle of continuous improvement does not rest, and it demands that we persist in our efforts to do and make things better over time. e great Irish playwright, critic and Noble Prize-winning author George Bernard Shaw is The Importance of Asking 'Why Not?' When Inventing Flexible Thinking Feature Column by Joe Fjelstad, VERDANT ELECTRONICS

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