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FEBRUARY 2022 I DESIGN007 MAGAZINE 21 filled with excitement and anticipation, but I really don't know how it's all going to play out. Let me try this. Here are some of my goals to accomplish in San Diego and be sure to read my review in Real Time with… IPC APEX EXPO Show & Tell Magazine. If all goes well, and it usually does, I'll be con- tributing interviews and perspectives on my experience encountering the sights and espe- cially the people who came together to make this unique event happen in this way this year. Deal? Seek out this month's Show & Tell Magazine edition. I consider this a superb, custom bou- tique publication which does an outstanding job of highlighting the vibe of the exhibitors and attendees at IPC APEX EXPO. ere is where you can read how I did in meeting my targets, along with all the I-Connect007 con- tributing editors' articles, interviews, and cov- erage of what is billed to be the largest elec- tronics show in North America focused on printed board design and fabrication, electron- ics assembly, and test. Did I meet the target conditions listed below? • Attend some of the APEX professional development courses • Meet, interview, and even sing a quick tech-song with APEX keynote speaker and CBS tech correspondent David Pogue • Interview and thank the IPC education committee and the participants of the PCB design layout competition for all their hard work and raising the need for designer education • Crash the Women in Electronics event, meet Jackie Mattox, and hear inspiring reactions to all that happens there • Walk the APEX show floor, ask, and get answers about where CFX is going • Meet automated assembly equipment stakeholders • Connect via live stream with all the AltiumLive speakers, thank them, and ask them lots of questions from our livestream audience • Connect and make good friends with at least 20 PCB stakeholders I have never met before on AltiumLive virtual networking • Better understand and become an evangelist for reinventing the business of electronics with Nexar and Altium 365 • Get together with I-Connect007's Andy Shaughnessy, Nolan Johnson, and as many PCB industry folks as possible and hold spontaneous guitar jams • Forget my NOOM regimen for a week and gorge on sushi I have read the interview with columnist Dan Beaulieu about making the most of a trade show 2 . His points have stuck with me for a few years now. I think I am ready. I have high expectations for San Diego. e trends in new technology and paradigms for product development have not slowed down. ose involved in PCB design will need to push through the present perceptions regard- ing DFM and design changes. More than ever, design stakeholders will not only be expected, but required, to work with and within a data- driven, tangible, collaborative, concurrent product development ecosystem. See you next month, or maybe sooner! DESIGN007 References 1. AltiumLive Co-locates with IPC APEX EXPO,, Aug. 24. 2. "Dan Beaulieu on Making the Most of a Trade Show," PCB007 Magazine, December 2018. Kelly Dack, CIT, CID+, provides DFX-centered PCB design and manufacturing liaison expertise for a dynamic EMS provider in the Pacific Northwest while also serving as an IPC design certification instructor (CID) for EPTAC. To read past columns or contact Dack, click here.

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