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REAL TIME WITH... IPC APEX EXPO 2022 SHOW & TELL MAGAZINE I I-CONNECT007 143 What is the most interesting question that your IPC APEX EXPO presentation answers? We are motivated to be part of the solution, not of the problem, when it comes to sustainability in our sec- tor. How to turn this motivation into action items? How to get a grip on eco-design for a more circular economy? What is your answer to that question, and why? Get an overview of environmental life cycle impacts of your products first. This will help you to identify priorities for future improvements. Next, eco-design is a team sport and benefits from a broad coopera- tion within and beyond a company. Ask your suppli- ers to get involved and to join your journey. A spirit of cooperation can create significant momentum for change. What is the most important piece of advice that have for your audience? Learn from others and develop an eco-design strategy, which fits to your type of business and product portfolio. Several such examples from leading enterprises, large and small, have been documented by an iNEMI proj- ect team, supported by IPC, throughout 2021. You might need to align your product strategy with a more circular business model, building on servic- ing, maintenance, repair and/or refurbishment of products, to get the most benefit from your eco- design improvements. IPC APEX EXPO: Conference Speakers Speak Out Eco-Design for a Circular Economy: Best Practices in the Electronics Industry Presenter: Karsten Schischke, Group Manager, Fraunhofer IZM

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