Issue link: https://iconnect007.uberflip.com/i/1454922
REAL TIME WITH... IPC APEX EXPO 2022 SHOW & TELL MAGAZINE I I-CONNECT007 57 have to process and deal with. But I agree with your Elon Musk interpretation answer, that the goal is to avoid all collision. And if we can do that, change happens. Pogue: at's right. Matties: Personally, I can't wait. Pogue: I know. Me too. It's interesting how Tesla is rolling out the full self-driving beta soware. It's not available to everyone. eir AI soware actually looks at how carefully you drive. ey're only issuing it as an over- the-air update to their safer drivers, which is wild. ey're smartly using AI to see who should be eligible for this not-quite-finished soware, and then giving them this AI-based soware, based on merit. I think it's kind of ingenious. Matties: Let's go back to our discussion about sensors, and what has happened with Industry 4.0 smart factories. It's exploded. But the real- ity is, it creeps in. No one will transform their factory overnight. First, there's not a roadmap for it. Second, finding the skill sets to transform a factory is limited right now. What we say is, we're going to see smart processes before we see smart factories. at's going to come in one at a time. What makes it smart are the sensors. So, you were talking a lot about sensors in our routine lives, but what do you see on the indus- trial side for sensors? Pogue: I think you're exactly right. And I think I was just hearing about, is it CFX, the new standard? Matties: Yes. Pogue: I was just hearing from the IPC guys that CFX takes off much, much faster in Europe and Asia than in North America, which is sort of weird, because we're supposed to be the inventors, the light bulb, the computer, etc. is is America. It seems weird that we are the ones dragging our feet. ey told me it's fear of change, of investment, and of relearning. In my realm, which is consumer electronics, it's the same thing on a smaller scale. is tells me that if it's both your industry and mine, that fear of change, that it's got to be something human. It's got to be something deep-seated. It must go back to the Neanderthal who learned not to go into a darkened cave because he might get eaten. is is inherent fear of change. And it makes no difference how, even if we can turn on a flashlight and see in the cave, in other words, even if our COVID vaccine has been shown to be safe, some people still won't take it. It has nothing to do with whether it's scientifically unknown, it's just whether these changes are unknown to us personally. I think it's a fascinating realm of study that we're supposed to be the rational animal, and yet when it comes to something that could benefit us, whether it's CFX or smart factory or multi-factories, we're a little scared. Matties: It's interesting that the iPhone anniver- sary is this month. e electronics industry is the business you are seeing represented at this show. We're the global leading publication for this industry. Back in 1987, I called home and I said, "I'm at this Mac store, and there's this computer, a Mac Plus. And I'm going to take a loan out for it, no hard drive, 512K with the printer and some soware." She's like, "What the hell are you going to do with a computer?" This is America. It seems weird that we are the ones dragging our feet.