Issue link: https://iconnect007.uberflip.com/i/1494936
52 PCB007 MAGAZINE I MARCH 2023 Ultimately, customers will drive the behav- ior. People say they want to get out of China, but the reality is that even with tariffs on cir- cuit boards, they're just more expensive in any other country. We've explored facilities in India, but from a price standpoint, nothing beats China. Do you see a growing market for this? Yes, it seems like there is a growing market for embedded actives also. How important is quick turn right now? e demand is starting to pick up for quick t u r n . Pe o p l e h a v e g o t t e n smarter. If they're going down a particular design path, they try to specify their compo- nents early. ey try to at least source—in a lot of cases the ver y cr itical components— so that they don't end up hav- ing sourcing issues. at was a learning experience that everybody had to go through. The Asian Market Are you paying attention to the Asian market and the shifts happening there? Apple is moving out of China to some degree, reducing its footprint there, and we see a lot of money being invested elsewhere.