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4 DESIGN007 MAGAZINE I JUNE 2023 FEATURE ARTICLE Top Issues in PCB Design by Mark Thompson FEATURE COLUMNS Keeping Your Design on the Road by Kelly Dack Balancing Trade-offs for Optimal PCB Design by Barry Olney Avoiding Five Common Pitfalls of Parts by Matt Stevenson FEATURE INTERVIEWS DESIGN CHALLENGES: From the Designer's Viewpoint Conversations with PCB designers DESIGN CHALLENGES: From the Fabricator's Viewpoint Conversations with fabricators DESIGN CHALLENGES: From the Assembler's Viewpoint Conversations with assemblers 38 30 42 58 10 18 24 JUNE 2023 • FEATURE CONTENTS In this issue, we share the top PCB design challenges from a variety of viewpoints—PCB designers, fabricators and assembly providers. The three challenges most often cited by contributors revolve around DFM, communication, and data—all of which are interrelated. We think you'll find this compilation of design challenges useful. Top Design Challenges 10 18 24 30

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