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8 DESIGN007 MAGAZINE I JUNE 2023 You're probably wondering: Why is there a tortoise on the cover of Design007 Magazine this month? In one of the most popular Aesop's Fables, "e Tortoise and the Hare," the slow and steady reptile beat his much faster opponent by taking his time and persevering. Judging from what our expert contributors have to say in this issue, many PCB design problems could be precluded if designers simply took their time. (Yes, designers even called themselves out for this.) We asked PCB designers, fabricators, and assembly providers to share their thoughts on the biggest PCB design challenges. e three challenges most oen cited by contributors revolve around DFM, communication, and data—all of which are interrelated. DFM continues to be one of the prickliest predicaments perplexing today's designers. It's the little things—not signal integrity or EMI— that oen cause the CAM department to put a hold on most designs. Several contributors from the manufacturing side address the need The Shaughnessy Report by Andy Shaughnessy, I-CONNECT007 Slow And Steady Wins the Race

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