Issue link: https://iconnect007.uberflip.com/i/1502623
40 SMT007 MAGAZINE I JULY 2023 entire process and ask, "Where can you auto- mate that process and how can you do it more effectively?" In a sense you need to go back to Industry 2.0, where you first apply Lean manu- facturing tools. Don't go to the technology first. What really concerns me about the Industry 4.0 push is the application of technologies where it is not needed or appropriate. I keep telling the companies I work with to make sure they can do Industry 2.0 and 3.0 first. Don't go straight to 4.0 because you will end up exactly like we did in the '80s and '90s: You'll put it in, and then rip it out because you didn't understand the process. Matties: When people are looking at automation, what's the goal? Is it to reduce labor? To improve quality or throughput? How do they put it in the right priority? at's the business aspect of Industry 4.0. We've partnered with the business school at Marquette, so we can understand the priori-