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8 PCB007 MAGAZINE I AUGUST 2023 Developing a Strategy If you're around my age, you proba- bly spent much of the 1970s playing board games such as Monopoly, Life and Scrabble. But I really enjoyed playing Stratego, which required that you plan a strategy to defeat the other players. PCB fabricators of today are in the same boat now, but it's no game. ey face a vari- ety of market and supply chain obstacles in addition to competitors down the street and overseas. With profit margins tight enough to squeak, fabricators need a solid business strategy. But how does a leader plan a strategy? In a field of competitors offering basically the same services, how can your company dif- ferentiate itself ? Will you be a cost leader, or focus on serving a niche market such as med- ical or defense? As we learn in this issue, one question that successful leaders need to ask themselves is, "What do I not want my com- pany to be?" The Shaughnessy Report by Andy Shaughnessy, I-CONNECT007

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