Issue link: https://iconnect007.uberflip.com/i/1505694
40 PCB007 MAGAZINE I AUGUST 2023 cal components that will drive the company forward. For me, that's what you're looking at with a corporate strategy. Matties: What are some of the key consider- ations that go into developing a strategy? is is very timely, because we just started our process in July. First, we define the major trends that we're seeing globally that would have an impact on the company. ose trends can be anything, such as macroeconomic, cli- mate, geopolitics, personnel challenges, and technology trends. So, we always start there, and I think that provides the right background. One of the board members I worked with in the past always said that when you're develop- ing a strategy you should start with no more For this issue on strategy development, we sought input from Tom Edman, CEO of TTM Technologies. He's been at the helm for almost 10 years and has overseen quite a few major changes in that time. In this interview, we asked Tom to discuss what goes into planning a successful strategy, how to narrow down the perfect strategy for your company, and why the boss shouldn't bear the entire responsibility for this strategy. It needs to be a team effort. Barry Matties: Let's start with how you define strategy. What does that mean to you? Strategy is about charting the corporation's direction for the long term. When I'm plan- ning a strategy, I'm really outlining the criti- TTM CEO Tom Edman on the Process of Strategy Feature Interview by the I-Connect007 Editorial Team