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84 PCB007 MAGAZINE I AUGUST 2023 any way I can. So, here is a list of 10 things you can do today to make your PCB company stand out from the rest. 1. Develop a clear vision. ink about what your company does best. Why do your best customers buy from you? ink about where you are, where you want to go, and what you want to be. en start creat- ing a plan to be there. In other words, create a clear vision and make it a reality. 2. Bring the customer to the table. It is always about them. What does the cus- tomer want from you as a supplier? What does the market want from you as a PCB expert? Now, deliver it. Keep your eye on the custom- ers at all times. 10 Steps to Outstanding Feature Article by Dan Beaulieu D.B. MARKETING GROUP So oen when I talk to PCB shop owners, they ask me how they can be outstanding. How can they position their own company to stand out from the crowd? at's because one of the issues PCB shops face these days is they all seem to be alike. While they used to be judged and differentiated based on performance, now they all have very good quality. I am both pleased and disappointed by this question of how to be outstanding. I'm pleased because the owners are finally getting around to doing some branding, positioning, and mar- keting; I'm disappointed that it took so long. But, better late than never, right? I love this subject; I live, eat, and breathe it. I make my living by talking, preaching, and sometimes screeching about it. I want to help 84 PCB007 MAGAZINE I AUGUST 2023

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