Issue link: https://iconnect007.uberflip.com/i/1505694
16 PCB007 MAGAZINE I AUGUST 2023 and different that will really change whatever industry you're in. Andy Shaughnessy: David, where do you think leaders tend to go wrong when developing a strategy? Usually it's because your strategy gets discon- nected from the customer and the customer's needs. at's always one of those challenges. ose things will happen every once in a while, but that's how strategies go wrong; you're not listening to the right people, or you're not con- nected enough with your end-user. Shaughnessy: We also hear about company managers following bad advice from consultants. Exactly. I would say that if you're hiring a consultant to tell you how to run your business, that's a big red flag and you need to step back and understand your business a lot better. Matties: Do you have any final thoughts that you'd like to share with the industry? I would encourage everybody to consider the idea of vertical integration and doing things yourself. Now, sometimes you just don't have enough scale to be able to build your own PCB manufacturing facility, but you can take baby steps to start designing your own circuit boards. Make sure you really under- stand the technology. Visit printed circuit board factories to understand the layup and the whole process—drilling, plating, and all those things. My career advice for young folks is to become an expert at your job, understand your cus- tomers' needs in great detail and, finally, never say no to an opportunity. Taking on new chal- lenges will grow your career. Matties: Very good. Thank you so much. ank you. PCB007