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46 PCB007 MAGAZINE I SEPTEMBER 2023 Article by Brian Wallace HR STRATEGIES NOW "If you build it, they will come." is line is from one of my favorite movies, "Field of Dreams." It's a fictional story about a character named Ray Kinsella, an Iowa farmer, who mysteriously receives instruc- tion to build a baseball diamond in his corn- field. e result of his dedication and follow- through is a visit from timeless baseball leg- ends, an experience that garners attention far and wide as people travel from across the country to watch them play. One of the many reasons that I enjoy the movie is its underlying message about follow- ing your dreams and pursuing something great, even when the task seems daunting. is is how it can feel building a successful business: daunting. But the challenge can be rewarding, and the results can be incredible. Part of that building process involves making sure that you have the right people on your team. Culture by Design: Building a Winning Team from the Start If you want to attract top talent and achieve great results, your organizational culture is key. It's hands-down one of the most important elements in your business and it's quite possibly one of the best predictors of your long-term suc- cess. Studies have long shown the tie between strong cultures and higher productivity and reve- nue. So, it needs to be created and nurtured care- fully. Your hiring practices need to support it. Culture refers to the collective values, beliefs, norms, assumptions, behaviors, and practices that shape the environment within the organi- zation—as Seth Godin defines it, "people like us that do things like this." It's the underlying current of how the work gets done and it can be a competitive differentiator. Build a great performance culture and you create a power- ful movement of people who are engaged and motivated to achieve. Allow a toxic workplace cul- ture and you are in for trouble.

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