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10 SMT007 MAGAZINE I MARCH 2024 An extraordinary experience awaits attend- ees in Anaheim, California, when IPC APEX EXPO 2024 hosts the 16th Electronic Circuits World Convention (ECWC), an international PCB symposium held every three years in dif- ferent cities worldwide. Combined, IPC APEX EXPO 2024 and ECWC16 will bring over 9,000 professionals from 60+ countries together in one location. e opportunity to gain per- spectives from peers and industry leaders, manufacturing innovators, and subject matter experts from all corners of the world is a valu- able opportunity for all attendees. What can you enjoy at IPC APEX EXPO this year? e IPC APEX EXPO 2024 show floor will feature more than 300 exhibitors from every step in the electronics manufacturing supply chain. Walk the show floor to meet the indus- What's Next Becomes Now One World, One Industry Feature Column by Dr. John W. Mitchell, IPC PRESIDENT AND CEO