IPC International Community magazine an association member publication
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IPC COMMUNITY 38 WINTER 2025 as much as possible about the production process, technical parts, and market dynamics. Over time, this led to greater responsibilities, where she could lead projects and teams. "Networking within the industry opened doors for collaborations and partnerships," she says, "allowing me to expand my influence and reach." Her college training equipped her with essential skills in interpersonal communication, negotiation, and presentation. She has used these to help build relationships with clients and stakeholders, and with her team members to foster a positive work environ- ment. "This educational foundation has empowered me to navigate the complexities of the EMS provider industry and drive my business toward sustained growth and innovation," she says. Siti acknowledges that the EMS industry has traditionally been male-dominated, "which can present challenges for women seeking to establish themselves in lead- ership roles. Breaking through gender biases and gaining equal recognition in a competitive landscape has required resilience and determination." She also had to break through some barriers within her own family. Siti grew up as the sixth of 10 chil- dren, where her father worked as a boilerman, and her mother was a homemaker. "My unique path in busi- ness set me apart as I became the only member of my family to pursue business," Siti says. "(My parents') sup- port has been a con- stant source of motiva- tion, driving me to succeed and make them proud." As the leader of an EMS provider, Siti readily rec- ognizes the challenges they face in the industry. "Entering the EMS sector often necessitates signif- icant capital investment for equipment, technology, and facilities," she says. "Securing funding and managing financial risks are critical challenges that require careful planning and strategic decision-making." She also faces the challenge of rapid and "relent- less" technological change, and that staying ahead of these changes demands continuous learning and adaptation. "Companies must invest in research and development to remain competitive, which can strain resources and require a proactive approach to innovation," she says. Siti has been recognized for her ability to meet these challenges. CG Global has successfully transi- tioned from a local player to a formidable presence in the global market, penetrating key markets in the U.S., UK, France, Australia, and China. CG is also developing its own innovative products, such as LED street lanterns and EV chargers. She has been awarded the Women Inspi- rational Entrepreneurs Award and Women Exporter Award from government sectors that recognize her contributions and impact on the industry. She is frequently invited to speak at motivational events, "where I share my experience and insights with fellow entrepreneurs and college students, inspiring the next generation of entrepreneurs." Working With IPC CG Global is an IPC member and has bene- fited from this partner- ship in several ways, from quality assurance to standards and work- force training. "IPC is known for its rigorous standards in electronics man- ufacturing," Siti says. "By aligning with IPC, we can adopt best practices that ensure our products meet the highest quality standards. This not only enhances our reputation but also builds trust with our customers, who increasingly demand reliable and high-quality electronic components."