Issue link: https://iconnect007.uberflip.com/i/1534385
8 PCB007 MAGAZINE I APRIL 2025 Marcy's Musings Column by Marcy LaRont, I-CONNECT007 Can You Hear the Voices? Tariffs, CapEx spending, the war in Ukraine, and domestic and global economies: I wanted to know what's on your minds as we launch headlong into Q2 2025. So, this month, I'm highlighting industry voices and how they feel about their businesses, the effects of a new U.S. administration, and where technology is head- ing. We hear from leaders within PCB manu- facturing—TTM, CEE, Alpha Circuit, Accu- rate Circuit Engineering, and NCAB—as well as leadership among their suppliers, includ- ing Pluritec, Ventec, and Schmoll America. ese contributors discuss a broad range of topics from strategy and growth to being nim- ble and resilient to creating strength in the sup- ply chain. eir answers provide an enlighten- ing glimpse into where our industry finds itself right now and for the remainder of 2025. In this month's columns, Happy's Tech Talk #38 continues last month's surface finish discus- sion with his column on alternate metallization for UHDI. (For more on alternate metallization, I encourage you to revisit our October issue.) Since when is the etch process entertaining? It's been since Don Ball began writing e Chemi- cal Connection. is month, he uses humor, as only Don can, to share some common misper- ceptions about etchant and etching. New columnist and topic expert Simon Khe- sin of Schmoll America discusses PCB reg- istration. Mike Carano enlightens us on plat- ing voids that start in the pre-plating process and offers an insightful discussion on alkaline permanganate. CEE PCB's Tom Yang, who I had the pleasure of meeting for the first time at APEX EXPO, tackles redefining connection and responsibility in a digital transformation. Finally, PCBAA's Shane Whiteside declares