Issue link: https://iconnect007.uberflip.com/i/1534385
30 PCB007 MAGAZINE I APRIL 2025 Feature Q&A With Kelly Davidson NCAB GROUP USA Kelly Davidson, vice president of NCAB Group USA, discusses the company's sta- ble performance in 2024 and positive out- look for 2025. She highlights NCAB's strat- egy of organic growth and strategic acquisi- tions amidst tariff concerns and global political uncertainty. Kelly emphasizes the importance of supply chain diversification, strong supplier relationships, and customer education, and notes NCAB's focus on defense production and maintaining a reliable supply chain. Marcy LaRont: As we begin Q2 2025, what is the "state of the state" at NCAB? Kelly Davidson: NCAB's 2024 North American business was more stable than 2023. While Q4 revenue fell just short of our expectations, order income for the quarter exceeded them. Over- all, 2024 was solid, and we achieved our goals. I would say we were slightly ahead of the market, but there was still a cautious position from our custom- ers—not knowing what would happen coming out of an election year, con- cerns about tariffs, and broader global political uncertainty. For 2025, we are continuing to see a positive trend along with our custom- ers. NCAB USA is gaining market share, Ensuring a Strong and Reliable Supply Chain consistently winning new customers, with a strong focus on quality and global supply chain diversification initiatives. How do you see the PCB market evolving in the coming years, and what is NCAB's strat- egy for growth?