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Feature Q&A With Maurizio Bonati PLURITEC Maurizio Bonati, vice president of sales at Pluritec, says a new generation of products has driven strong business performance and a sig- nificant backlog. However, there's a concern about the potential negative impact of tariffs. Pluritec is taking proactive measures to min- imize these effects by focusing on enhancing equipment capabilities, automating processes, and expanding customer support. Marcy LaRont: Maurizio, what is Pluritec's "state of the state?" Growth Depends on Developing Next-gen Products Maurizio Bonati: Pluritec's business today is strong. At the moment, we have a signifi- cant order backlog, which is mostly related to new-generation products that the Pluritec group has developed to answer specific market requirements or concerns, which makes this a very exciting time for us. What's most on your mind with the new U.S. administration? How does this play into your strategy for the next few years? With President Trump back in office, what actually transpires with the trade war and tar- iffs could have a negative impact on Pluritec's business, as will certainly be the case with many businesses. erefore, we are taking proactive measures to minimize any negative effects on our potential exports to the U.S. How are you being proactive for the benefit of your customers? We are focusing on multiple areas, including enhancing equipment capabilities to directly answer technology challenges and designing equipment that will allow optimization and streamlining of manufacturing processes to reduce the overall cost to manufacture for our customers. We are also working to automate more processes, to help customers overcome their labor constraints as they struggle to find qualified laborers. On the service side, we have expanded our customer support team and optimized its struc- 72 PCB007 MAGAZINE I APRIL 2025