Issue link: https://iconnect007.uberflip.com/i/1534385
74 PCB007 MAGAZINE I APRIL 2025 ture to ensure very high quality and timely and effective assistance. Today, we find ourselves in a uniquely advantageous position to offer per- sonalized, value-added solutions to our manu- facturers. As I said, we are excited about where we are today and the future ahead, regardless of the challenges. ere are always challenges. What is the most pressing issue for PCB man- ufacturers in this age of electronics manufac- turing, or are they all equally important? Marcy, there really are many issues, and they are all important. Since COVID, and in differ- ent ways, we have struggled with supply chain issues. e geopolitical landscape and the most recent tariff activity being implemented by the United States bring the supply chain back up to the top of our concerns. I mentioned the lack of skilled labor, some- thing we all struggle with, but nowhere more acutely than in PCB and EMS manufacturing. Much of our innovative work in equipment design and optimization will continue to be around automation to enable factories to need fewer workers to do the same or better quality of work. Finally, and this has garnered even greater attention with President Trump taking over the U.S. presidency, we struggle with what we see as unfair competition from the Far East, now both China and China Plus One coun- tries. Both Europe and the U.S. are making more investments in their respective electron- ics manufacturing infrastructures, but when will that trickle down to the rest of us? We do not know. PCB007 Ventec: Exploring Material Innovation Mark Goodwin highlights Ventec's global distribution network, recent expansions in service, equipment offerings, and the company's expertise in creating customized solutions for customers.