Issue link: https://iconnect007.uberflip.com/i/1534953
" " a long history together. GEN3 is well recognized as a leader in the reliability of insulation systems. Now, adding the reliability of PCB via structures brings the value proposition full circle. They're now supplying anything you need to look at the reliability of a printed circuit board. Their cus- tomer base is the same as mine. The shops that would think about buying reliability for insulation systems are also always looking at the reliability of via structures. It was a very good fit as far as having a complete package to go into a board shop or an OEM. GEN3 can now supply you with everything you need to ensure reliable printed circuit boards. That's where our partnership came in. I didn't want to develop a distributor network all over the world, and the GEN3 team already knew about reliability and PCBs. They're in the facilities that need it. My job now is support- ing them to make sure they fully understand the capabilities of the HATS² test system and how to help customers obtain reliabil- ity or robustness of via structures from the system. Andrew Naisbitt: This is such an exciting opportunity for us. We've worked with Bob for many years with our AutoSIR and AutoCAF systems. There is a lot happen- ing at GEN3 right now. We've just completed a nine-month refurb expansion of our whole factory and facility, with a brand-new technical center, something we identified as a real need. It encompasses many things, including a test service lab, show- room, and training area. It's a place that enables us to support our customers and distributors in new and exciting ways we've not done before. The HATS² test sys- tem will be a key part of that. We've also relaunched a new website focusing on clear mes- saging as to who we are and what we want to be doing as GEN3. We've released our vision and mission statements and our core values, which is to be the leading provider of reliability and assur- ance equipment and solutions to the electronics industry. Within that is our contribution to make sure the devices people make today will work in the field for the end consumers. Really, it's about critical reliability, like making sure airplanes stay in the sky and autonomous vehicles don't crash into each other on the roads. We knew this was an opportunity we did not want to pass up. Our offerings for HATS 2 technology are twofold in the fact that we will be both selling the equipment and offering the test services. We have the machine in our test lab fully up and running. Andy, we've spoken in the past about your work surrounding Objective Evidence. What's the latest on that from GEN3? Naisbitt: So, this is all about the changes to the standards, where there has been a lot of talk about how we can update test- ing so that it reflects the needs of modern electronic builds. That's where Objective Evidence comes in and the removal of this 1.56µg NaCL number. You now need to gather objective evidence to prove and validate your manufac- turing process. GEN3 can now supply you with everything you need to ensure reliable printed circuit boards.