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Critical Manufacturing is pushing the boundaries of the Manufacturing Execution System (MES) beyond traditional limits with contextualized data, flexible configurability, and modular and structural architecture, all built with intent on machine learning and AI fundamentals, and allowing customers to decide independently whether certain data From Execution to Intelligence: A Data-driven Approach to Modern Manufacturing Interview by Barry Matties is important. The MES is, in fact, the back- bone of digital transformation in manufac- turing with a built-in data platform. In this discussion, Augusto Vilarinho, an MES expert at Critical Manufacturing, explores the essential functions of MES in tracking and tracing shop floor activities where AI and machine learning capabilities are purposely built into the MES through its embedded data platform, capturing all machine data, and integrating and con- necting with different systems, ERPs, phys- ical equipment, and people. "Our technology allows us to capture and absorb data that may scale up to mas- sive volumes of information," Augusto explains. He also addresses common challenges and misconceptions around implementing MES, AI, and ML. Success- ful adoption, he notes, hinges on proper planning and execution. When done right, the embedded data platform not only sup- ports real-time decision-making but also drives long-term, continuous improvement across manufacturing operations. Barry Matties: Augusto, explain a little bit about the MES system and why people should be thinking about it. Augusto Vilarinho: We've been seeing, reading, and hearing much about MES as the backbone of the digital industry. The system can capture information from the shop floor, track and trace what is happen-