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28 The PCB Design Magazine • October 2015 involved in the design process so the product can be optimized before committing to de- tailed design. Product-centric design tools man- age multi-board placement in both 2D and 3D while enabling co-design of the chip, package and board in a single environment. Transform- ing electronic product design from a series of silos to a multidisciplinary collaborative pro- cess accelerates time-to-market by reducing the number of design turns required and increases product quality by enabling better design deci- sions. PCBDESIGN ACCELERATING THE DESIGN CYCLE feature Figure 4: unified PCB and iC packaging. Bob Potock brings more than 20 years of marketing and product management experi- ence in the eDA industry. he has held positions in engineer- ing, product management and marketing at companies that include Altium, Mentor graphics, AT&T Bell labs, intel and Burroughs. Prior to joining Zuken, Bob was vice president of marketing for kozio inc. new findings at Oregon State university has shown that potassium can work with graphite in a potassium-ion battery. "For decades, people have assumed that po- tassium couldn't work with graphite or other bulk carbon anodes in a battery," said Xiulei (David) Ji, the lead author of the study and an assistant professor of chemistry in the College of Science at Oregon State university. The Journal of the American Chemical Soci- ety published the findings from this discovery, which was supported by the u.S. Department of energy and done in collaboration with OSu researchers Zelang Jian and Wei luo. That alternative to lithium, he said, may be potassium, which is 880 times more abun- dant in the earth's crust than lithium. Discovery about New Battery Overturns Decades of False Assumptions