Issue link: https://iconnect007.uberflip.com/i/594816
36 SMT Magazine • November 2015 benefit, i would think, that people are experienc- ing while utilizing your system? Moradkhan: Yes, definitely. I mean, both in terms of just the cycle time of converting data into actionable business intelligence, but once you start not worrying about producing the data, a lot of our reports and analytics and op- timization routines have to do with important manufacturing issues like cycle time, improve- ment of yields and throughput and productiv- ity. Now they're able to see what the obstacles are and do something about them rather than, like I said before, spending 90% of their time just getting the view, and then only having a smidgen of time to say, "Okay, what is this tell- ing me?" Matties: Your expertise isn't about interpreting the data at all? that's entirely up to your cus- tomer? Moradkhan: It's interesting, in a way some of our latest developments are pushing us to even cross that threshold, because often our reports will tell you in blaring colors that, "Hey, you have an issue here." For example, if you have a report that says 80% of your accounts receivable is more than 60 days past due, maybe we can say, "Well, it's not specifically telling me those words, but it's right there in your reports." Before the end of this year, we're coming out with a new "alerts and notifications" func- tionality, where we're actually saying, "Look, there are literally hundreds, maybe thousands of reports available. All of them have issues that potentially need to be explored further. Is there a way for us to just go and run those and call out the most important issues, and serve them to the users as notifications and warnings?" Maybe through the notifications and warnings, they go to that report rather than hoping that the user happens to run that report. We are try- ing to cross that threshold, but if you do run one of our reports, it's telling you something. It's going to tell you very quickly what you need to go focus on. Matties: As long as you interpret it that way, because it's still open to interpretation. But i like what you're saying, because i think part of the value model that you bring is not just saying, "here's the information," but based on the ana- lytics, it says, "pay attention over here." even if they're not running that particular report. Moradkhan: Yes, exactly. This is one of the oth- er key concepts, which is hard to communicate ImProvING ProDUCTIoN eFFICIeNCIeS WITH beTTer DATA STrATeGIeS FeaTure INTervIeW