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52 The PCB Design Magazine • July 2016 Institute of Circuit Technology Annual Symposium On June 1, Technical Director Bill Wilkie introduced the 42nd Annual Symposium of the Institute of Cir- cuit Technology, at the Motorcycle Museum in Bir- mingham, UK, commenting upon the success of the recent Foundation Course and acknowledging the sterling efforts of his course tutors, although recognising that some of his longest-standing ex- perts were now retiring. It's Only Common Sense: Elevate the Conversation to get Closer to your Customers So we all think we are doing a pretty good job get- ting to know our customers, right? We think be- cause we know what market they are in and what they build, and have some sort of idea of what they need we are in pretty good shape, right? All About Flex: Flexible Circuit Fabrication and Cleanroom Manufacturing Facility cleanliness is a vital part of process control for flexible circuit fabricators. As higher density re- quirements continue a relentless drive toward fin- er traces and spaces, particles and foreign material can cause problems in a number of operations. Standard of Excellence: LED and Metal- Backed Technology—Today and in the Future Probably one of the hottest, or should I say coolest, technologies today is LED. I would also venture to say it is one of the fastest growing as well. All you have to do is look around you can see evidence of this everywhere from holiday lights in your home and Jumbotrons at sports arenas, to highway and business signage. The lighting industry is now dominated by LED technology. Flexible Electronics Market to Reach $87.2 Billion by 2024 The global flexible electronics market was $20.85 billion in 2015, which is estimated to reach $87.2 billion by 2024, according to a new report by Grand View Research, Inc. Weiner's World Gen Consulting Company (GCC) has issued the Radiant Insights report "Global HDI Printed Circuit Board Market Forecast and Analysis 2016–2021." The report provides a detailed analysis of world- wide markets for HDI printed circuit boards from 2011–2016, and provides market forecasts for 2016–2021 by region/country and subsectors. EIPC Summer Conference 2016, Day 2: Strategies to Maintain Profitability in the European PCB Industry Delegates awoke to a gloomy Scottish morning on the second day of the EIPC Summer Conference 2016. One or two who maybe overindulged in the whisky on the previous evening had some difficulty in finding time for breakfast before the conference proceedings, but the atmosphere in the meeting room was brighter than the weather outside, as Professor Martin Goosey introduced the day's pro- gramme. Graphic PLC…Are the Rumors True? During a visit to Europe recently, I-Connect007's Barry Matties met with Rex Rozario to get to the bottom of the rumors and speculation regarding the sale of his company, Graphic PLC. Happy's Essential Skills: Learning Theory/ Learning Curves Learning is not instantaneous. Nor is progress made in a steady manner, but at a rate that is typi- fied by one of two basic patterns. In some cases, plateaus will be seen in learning curves. These are caused by factors such as fatigue, poor motivation, loss of interest, or needing time to absorb all the material before progressing to new. EIPC Summer Conference 2016, Day 1: Strategies to Maintain Profitability in the European PCB Industry Resplendent in the kilt, EIPC chairman Alun Mor- gan welcomed a large and enthusiastic gathering of printed circuit professionals from all over Europe and as far afield as the USA, Canada and Russia, to the EIPC Summer Conference 2016 in Edinburgh, Scotland's cosmopolitan capital city. PCB007 Highlights

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