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August 2016 • The PCB Design Magazine 85 5 IPC Designers Council OC Chapter Meeting Features Julie Ellis of TTM Last month, Judy War- ner attended the Orange County chapter of the IPC Designers Council. Once again, the room was packed with over 70 PCB designers and electronics professionals. This "lunch- and-learn" meeting fea- tured a presentation by Julie Ellis of TTM, "Printed Circuit Board Cost- Adders." 6 EDA Industry Revenue Up 4.5% to $1.96B in Q1 2016; PCB up 2.8% The Electronic System De- sign (ESD) Alliance reports that EDA industry revenue increased 4.5% in Q1 2016 to $1.96 billion, compared to $1.87 billion in Q1 2015. PCB/MCM revenue of $166 million in Q1 rep- resents an increase of 2.8% over Q1 last year. 7 Designing for Profitability: Don't Over-Materialize John Bushie, applications engineering manager at ASC, spoke with Barry Mat- ties recently about ways that designers can avoid over-materializing. He also outlined the benefits of de- signing for profitability. 8 UVA Teaches PCB Design With NI AWR Tools "Using NI AWR software in my RF and micro- wave classes and labs has given my students strong hands-on experi- ence, as well as a better view of how and why components inter- act as they do," said Scott Barker, professor at UVA. Barker teaches a class on RF and wireless cir- cuits, using NI AWR design tools. 9 Designing With Tighter Tolerances David Ledger-Thomas is a PCB design engineer with Honeywell Aerospace. He's spent decades designing PCBs for a variety of appli- cations, including defense, aerospace, computers, and high-performance audio. I asked David to share some of his thoughts on designing high-tech boards with increasingly finer spaces, traces and pitch. J Cadence Reports Revenue of $453M in Q2 2016 Cadence reported second quarter 2016 revenue of $453 million, compared to revenue of $416 million reported for the same period in 2015. For the third quarter of 2016, the company expects total revenue in the range of $440 million to $450 million. for the latest circuit design news and information—anywhere, anytime.

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