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34 The PCB Design Magazine • October 2016 BIZ BRAIN IQ TEST: THE SURPRISING RESULTS The best answer here is fix or optimize a few key systems. In most cases, nothing improves per- formance like optimizing the few key systems that are holding the company back. Because all systems are connected, optimization in key areas creates synergies throughout the organization and even to customers and suppliers. The sec- ond best answer is to reduce real costs. Systems optimization naturally reduces real costs, usually significantly. In certain circumstances, people re- ally are the issue and require us to bring in new people in key areas. Remember, however, that bringing in new people will not change results unless systems are optimized. Like bringing in new people, in some cases we must implement the latest information technology. Be aware that, even when absolutely necessary, implementing new technology will take longer and be more expen - sive than even the highest estimates. Rally the people through teambuilding may give a short-term boost to the company but it won't last without systems work. The other answer options will usu- ally make performance worse, not better. ____________________________________ The answer to this question will likely sur- prise many. The best answer is 100% emotion. In fact, every decision that the human mind makes is driven by emotional energy and only later backed up with logic. It doesn't matter if we're running numbers in a spreadsheet, pick- ing out a dress or ordering dessert, the mechan- ics are the same—emotion before logic. Think how this may affect your decision-making. Notice most leaders and managers believe that logic drives emotion rather than vice versa. The further you get away from 100% emotion as the driver, the worse your answer. For those who are not convinced, we have an exercise we do with skeptical executives which proves the point. ____________________________________ This question is really a look in the mirror for leaders and managers. Without doubt, the root causes of most frustration in the work - place is poor leadership, poor direct management and poor systems where people cannot feel suc- cessful in their jobs. The mind of top man- agement shapes the culture of the company. Poor or faulty thinking by leadership equals a troubled culture. Poor direct management im- pinges on every aspect of the workplace expe- rience for most employees. Poor systems im- prison an employee in a no-win situation. Is it any wonder that 70% of the U.S. workforce is disengaged in the workplace? If I could wish any single improvement to leadership and management worldwide, it is systems think- ing. No matter how poor leadership or man- agement may be, systems thinking will create a dramatic improvement.