PCB007 Magazine


Issue link: https://iconnect007.uberflip.com/i/759357

Contents of this Issue


Page 3 of 87

4 The PCB Magazine • December 2016 38 Our feature contributors have plenty to say this month, including thought-provoking ideas and unique perspectives they've accu- mulated in the quest for successful sales and marketing strategies. We open this issue with results of our monthly survey on the topic at hand, and a breakdown of the responses. December 2016 Featured Content Sales & Marketing FEATURES: Much Ado about Sales and Marketing a Survey by the I-Connect007 Research Team Five New Books that Will Change Your Perspective on Sales and Marketing by Dan Beaulieu Catching Up with M&A Expert Tom Kastner Interview by Dan Beaulieu Catching Up with Linkedln Expert Bruce Johnston Interview by Dan Beaulieu FEATURE COLUMNS: Customer Acquisition by Dave Becker Selling Technology—a PCB Engineer Transitions to Sales by John Tusant 4 Reasons Why Every Sales Rep's Toolkit Should Include Linkedln by Bruce Johnston Strengthening Your Value Proposition to Boost Organization Success by John Mitchell A Glimpse into PCB Sales by Tara Dunn 12 22 48 52 18 30 34 38 42 12 48 22 18 34 52

Articles in this issue

Archives of this issue

view archives of PCB007 Magazine - PCB-Dec2016